Serves across central Indiana (Central Indiana)
Independent Medicare Agent in Bedford, Indiana

Our Story and Mission
Kent DeFord Agency, Inc. is a Bedford, Indiana-based independent insurance agency with more than 40 years of experience serving Medicare beneficiaries and their families. Our mission is to provide clear, unbiased, and actionable Medicare and insurance guidance so clients can secure coverage that fits their healthcare needs and financial goals. We serve individuals across Indiana with a consultative process centered on education, respect, and long-term relationships.
Our History and Community Roots
Established over four decades ago, Kent DeFord Agency was founded on a commitment to transparency and personalized service. Over the years, we have adapted to industry changes—new Medicare rules, plan structures, and provider networks—without losing our core promise: to guide clients in making informed decisions. Our knowledge is grounded in years of real-world enrollment experience and continual professional development to keep pace with regulatory updates and carrier changes.

Why Our Agency Exists: The Problem We Solve
Medicare and retirement-related insurance can be highly technical. Without guidance, beneficiaries risk selecting plans that leave them with excessive out-of-pocket costs, limited provider access, and prescription gaps. We help clients navigate:
- Enrollment deadlines to avoid penalties
- Choosing between Medicare Advantage and Medigap
- Matching Part D plans to complex medication regimens
- Coordinating Medicare with employer or retiree benefits
- Addressing the long-term implications of insurance choices on retirement income
Our Values and Client Promise
- Independence: We represent multiple carriers and put your needs first, not a single product line.
- Clarity: We translate complex policy details into plain language.
- Respect: Every client is treated with dignity and their unique goals considered.
- Responsiveness: We return calls promptly and follow through on tasks.
- Long-term Support: We do annual plan reviews and provide ongoing assistance for claims, billing, and coverage questions.
Team and Qualifications
Kent DeFord is a licensed Medicare agent with extensive experience in Medicare insurance, Medicare Advantage, Medicare Supplements, and prescription drug plan enrollment. Our advisors are licensed, certified, and committed to ongoing education in Medicare policy, consumer protections, and plan comparison methodologies. This expertise enables us to answer technical questions and support clients through enrollment and beyond.
Services We Provide
We offer a full spectrum of services tailored to Medicare-age clients and their families:
Medicare Solutions
Medicare Advantage (Part C), Medicare Supplement (Medigap), Medicare Part D prescription drug plan comparison and enrollment.
Dental and Vision Coverage
Standalone plans and integrated options that fit your budget and care needs.
Social Security Planning
Guidance on benefits timing and how claiming choices interact with Medicare and retirement income.
Income Planning Coordination
High-level alignment of Medicare choices with retirement income strategies and Social Security benefits.
Life Insurance
Term life, final expense, and legacy planning products that reflect clients’ financial responsibilities and wishes.
Ongoing Resources
Educational videos, FAQs, and one-on-one plan reviews to keep clients informed and confident.
How We Work with Clients — Our Process
1
Initial Consultation: A no-cost, no-obligation conversation to understand your situation—healthcare usage, medications, provider preferences, budget, and timelines.
2
Personalized Analysis: We compare available plans from multiple carriers and produce a clear recommendation with estimated annual costs and coverage trade-offs.
3
Enrollment Assistance: We complete applications, explain what to expect, and confirm coverage start dates.
4
Ongoing Support: Annual plan reviews, help with claims and appeals, and adjustment support if circumstances change.
Why Independence Matters
As an independent agency, we are not tied to one carrier’s products. This independence allows us to evaluate the market and recommend the most suitable plans for your circumstances. We strive to avoid conflicts of interest and to disclose any relationships or compensation arrangements transparently.
Client Relationships and Testimonials
Clients value our patient explanations, thorough plan comparisons, and practical attention to follow-up details. Long-term relationships are central to our business; many clients rely on us year after year for recommendations and to address claims or billing questions. We measure our success by trust built over time and by helping clients avoid expensive coverage mistakes.
Compliance and Ethics
Kent DeFord Agency adheres to all federal and state regulations governing Medicare marketing and enrollment. We protect client privacy and follow HIPAA and other applicable standards. Our communications are designed to be compliant, transparent, and informative, ensuring our clients understand all aspects of any plan they enroll in.

Community Involvement
Being part of Bedford and the surrounding counties, we believe in giving back. Whether through educational seminars for seniors, participation in local health fairs, or community workshops on Medicare basics, we regularly engage with residents to improve access to accurate information.
Frequently Asked Questions
Is your advice free?
Yes. Our consultations and plan comparisons are provided at no charge. We are compensated by carriers for policies we enroll clients into, which allows us to provide comparisons and advice without charging a client fee.
Can you help if I already enrolled in Medicare and want to change plans?
Absolutely. We assist with plan reviews and can help determine whether you qualify for Special Enrollment Periods or whether changes should be timed for Open Enrollment.
Do you offer in-person appointments?
Yes. We meet clients in person at our Bedford office by appointment, and also provide phone or virtual consultations for convenience.
Can you help if I need to change plans mid-year?
Yes. Certain situations qualify for Special Enrollment Periods. We’ll review your case and help you determine whether a mid-year change is possible and advisable.
How to Get Started
Contact us to schedule a no-cost consultation. Bring your current Medicare card, a list of medications, and any notices you’ve received about coverage. We’ll walk you through the process and prepare a clear comparison of the best options for you.
At Kent DeFord Agency, Inc., we combine decades of experience with a local presence and an independent approach. Our goal is simple: help you choose the right Medicare and insurance solutions so you can focus on your health and enjoy your retirement with confidence.